In this episode, I’m sharing my overall brand + biz plan for this upcoming season - with a focus on regular recurring activities for sales, content marketing, and a simple weekly cadence.
Now that the initial Monetize pilot launch is wrapped up and Monetize is now open for people to join every day, my focus is shifting to the ongoing marketing plan for welcoming new members to our paid product consistently.
My big focus is on a very simple “system” that is just sharing high value content 1-2x per week, linking to my paid products from there, and selling organically for now.
In this episode:
- The 3 pillars I’m focusing my marketing energy on now (podcast, newsletter + community)
- Why I want to create a newly revamped, branded newsletter to round out my content strategy
- The community flywheel feedback loop and how I have endless content ideas
- Building out my updated Hologram database (my content repurposing system)
- Designing a sustainable “content > sales” system that fits within my 3-day workweek
- My approach to getting organized
- I constantly go back and forth about the naming of the components of my brand
- Why you don’t have to do any of this perfectly to be successful (seriously, I fly by the seat of my pants most of the time!)
Thank you to our sponsor and partner, Skool!